4711 perfume
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In 1803, Wilhelm Mulhens bought the license and company rights from a Farina, who had no connection with the Farina family of the perfume business. Mulhens sold this licence to more than twenty people but in 1835, this transaction was voided and judged as invalid by the court and all of these pseudo 'Farina' companies were liquidated. Nevertheless, the son of Wilhelm M¨šlhens set out to find another unaffiliated Farina in Italy, and yet again started a company under the name of Farina.
In 1881, the grandson of Wilhelm M¨šlhens, Ferdinand Mulhens, was ordered by a court not to use the company name Farina ever again. He then chose his house number, 4711, as a name for his brand and company.
Until 1990, the company name was: Eau de Cologne & Parfumerie Fabrik Klockergasse No. 4711 gegenuber der Pferdepost von Ferd. Mulhens in Koln am Rhein but was renamed Mulhens GmbH & Co. KG. See also the article on Eau de Cologne.
In 1994, the company of the M¨šlhens family was bought by Wella AG, Darmstadt, Germany. Since 1997, the cosmetics activities of Wella AG have operated under the name Cosmopolitan Cosmetics GmbH, but the name M¨šlhens GmbH & Co. KG is still used. In 2003, Wella AG was taken over by American cosmetics giant Procter & Gamble.
In the summer of 2006, Procter & Gamble announced its intention of selling its "local" brand 4711, along with three other former Muehlens brands, in an effort to focus its portfolio on "global" brands. Several interested parties competed over a period of several months until the announcement, in December 2006, that the brand rights and the famous Kl?ckergasse building had been sold to the perfume company M?urer & Wirtz of Aachen, a subsidiary of the Dalli Group.
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