earth shoe
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Earth shoes were an unconventional style of shoe invented in the 1970s in Scandinavia: unlike other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward. The advertisements said that it was like walking on the beach, where one's footprints are this way.
The firm is still in existence, and has recently re-introduced shoes with negative heels in a variety of styles ranging from sandals to running shoes.
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