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Fossil, Inc. (NASDAQ: FOSL) is a designer and manufacturer of clothing and accessories, primarily watches and jewelry, but also sunglasses and wallets, based in Richardson, Texas, United States. Their brands include Fossil, Relic, Abacus, Michele Watch and Zodiac Watch.
Zodiac was a Swiss brand that had been operating since 1882 when Fossil acquired it in 2001 to give them a higher end brand. In its earlier days, Fossil watches were known for their mid-1950s era designs and low entry price. They later branched into the sale of leather goods and other accessories in the 1990s. Fossil's desire to establish a Swiss presence led to the purchase of the Zodiac Watch brand and a complete retooling of that line to reflect a retro modern 1970s style in a higher end watch. The 2004 purchase of Michele Watch completed the cycle by offering a high-end Swiss watch with a designer flair.
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