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On September 4th 2008, the Binda Group entered an agreement with private equity firm Heritage Partners to acquire 100 percent of Advance Watch Group Ltd., the U.S. watch and clock manufacturer doing business as Geneva Watch. Geneva Watch Group began producing timepieces in 1974 and is headquartered in New York. The company has around 1800 employees worldwide, split between locations in the US (300 in New York and Michigan) and the Far East (1500 in Hong Kong and China). The company makes and distributes its own surfer brand (Freestyle) and also licenses brands from Kenneth Cole, Tommy Bahama, Betsey Johnson, BCBG, Ted Baker, Mexx, Speedo, Elgin, Thomas Kinkade and Mudd Jeans.
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