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A nursing bra is a brassiere that permits comfortable breastfeeding, without the need to remove the bra.

The first US patent for a bra was granted in 1913 to Mary Phelps Jacob. Her invention is the most widely recognized as the predecessor to the modern bra and consequently the nursing bra. The first nursing bras entered the market in 1927 when William Rosenthal, the president of Maidenform, took out brassier design patents including nursing, full figured and the first seamed uplift bra.

Maidenform began to lead the way in the bra industry with their ad campaign, "I dreamed I..." in 1949 which emphasized that women could be whatever they wanted. Most importantly, different bras were designed for different types of women activities. Thus, if you were pregnant you could purchase a maternity bra, if you were breastfeeding you could purchase a nursing bra. Maidenform's innovations included adjustable straps, maternity bras, nursing bras and standardized cup sizes. Many bra manufacturers have since built on Maidenform's designs, aiming to improve fashionable and functionality of nursing bras.

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