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Seiko Holdings Corporation more commonly known simply as Seiko (pronounced say-koh), is a Japanese watch company.
The company started in 1881, when Kintar¨ Hattori opened a watch and jewelry shop called "K. Hattori"in the Ginza area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the name Seikosha . According to Seiko's official company history, titled "A Journey In Time: The Remarkable Story of Seiko" (2003), Seiko is a Japanese word meaning "exquisite," "minute," or "success."
The first watches produced under the Seiko brand appeared in 1924. In 1969, Seiko introduced the Astron, the world's first production quartz watch; when it was introduced, it cost the same as a medium-sized car. Seiko later went on to introduce the first quartz chronograph. In 1985, Orient Watches and Seiko established a joint factory. Recognized as a leader in timekeeping accuracy, Seiko products are often used as the official timekeepers of the major sporting events, including the Olympic Games and the FIFA World Cup editions in Argentina 1978, Spain 1982, Mexico 1986, and Italy 1990.
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