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Timex Group B.V. is the parent of Timex Group USA, Inc. The latter is located in Middlebury, Connecticut, and began in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, known during the nineteenth century as the "Switzerland of America." Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time. This was made under the Ingersoll brand. In 1879 the company introduced a wristwatch called the [Timex] for the UK market.

Watches were not sold under the name Timex in the U.S until 1950. Over the next three decades, Timex watches were sold through a series of advertisements which emphasised durability by putting watches through "torture tests", such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group USA, Inc., and, to date, has sold over one billion watches worldwide.

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