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A wedding dress or wedding gown is clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants.
Weddings performed during and immediately following the medieval era were often more than just a union between two people. They could be a union between two families, two businesses or even two countries. Many weddings were more a matter of politics than love, particularly among the nobility and the higher social classes. Brides were therefore expected to dress in a manner that cast their families in the most favorable light, for they were not representing only themselves during the ceremony. Brides of an elevated social standing often wore rich colors and expensive fabrics. It was common to see such brides wearing bold colors and layers of furs, velvet and silk. Brides of a lower social standing often copied the elegant styles of wealthier brides as best they could.
Many wedding dresses in China, India and Vietnam (in the traditional form of the Ao dai) are colored red, the traditional color of good luck and auspiciousness. Nowadays, many women opt not to wear red and choose other colors. In modern Chinese weddings, the bride usually opts for the white Western dress or changes from a white gown to a red gown later in the day and sometimes a gold-colored gown later on.